MASTERCLEAN ® Devon, Somerset And Dorset

Take a look at our latest video’s, the carpet in question had just previousley been cleaned by another local firm using a truckmount hot water deep extraction method with very hot water and high water pressure. The client was told they had received Devon’s premier carpet cleaning service !

Just days later Masterclean ® were called to re-clean because the client was unhappy with the results, both the client and ourselves were astonished at the amount of filth left behind.

Masterclean ® used our controlled low moisture technique for cleaner, fresher and drier carpets, the client in question now has beautifully clean and sanitised carpets.

Masterclean ® carpet and upholstery cleaning to the highest standards available…..we guarantee it!!!

Get your carpet cleaning in Devon done properly the first time, call Masterclean ® today on free phone 0800 169 6050 or visit our carpet cleaning Devon And Exeter website.

Another essential update from a client visited only last week, thank you for the glowing recommendation Mrs. Greenaway and many thanks for your permission to quote you on your previous carpet cleaning experience.

Mrs. Greenaway Carpet Cleaning Exeter 12/8/2010.

Masterclean has such nice, happy staff. My husband and i are so pleased, our curtains look lovely and smell so fresh.

The carpets cleaned on my hall stairs and landing look beautiful.

I did mention and show your technicians before they left my lounge carpet cleaned 2 years ago by another very local to me carpet cleaning company who boasted membership of the NCCA and other organisations.

On completion of the work carried out by this so called expert and NCCA member he said my polypropylene carpets were the best carpets to clean. I told him ” excuse me they are not polypropylene carpets but 80/20 wool mix”, at which point he said, I’ve cleaned them as polypropylene, never mind, they should be ok !!!

However they have never been the same since and he is responsible for damaging them, since cleaning them the pile of the lounge carpet appears flat and dry, it was all a very disappointing and expensive episode.

He (the so called NCCA trained carpet cleaning company) also cleaned my neighbours and my friends carpets as well, they too are very unhappy with the man and the service he supplied to us, it was quite obvious he did not have a clue what he was doing.

They too are extremely unhappy with him and none of us will ever let him back in our houses ever again neither will we be recommending his services to anyone else.

I am most appreciative to Masterclean for offering to attempt to rectify the damage done to my carpet by him and look forward to seeing your technicians once again.

I would not hesitate in recommending Masterclean your company and technicians to anyone in the future because they were obviousely extremely experienced and very professional in everything they did explaining everything thoroughly to me so i understood exactly what was happening and why.

My husband and I have been very impressed and commend your technicians for their hard efforts and wonderful workmanship, your office staff were excellent.

Finally i must say your technicians were an absolute pleasure to have in our home and such very nice friendly people. Thank you.

Mrs. Greenaway Exeter, EX1.

Article written with the permission of Mrs. Greenaway By….

Masterclean ® The most highly recommend upholstery and carpet cleaning in Devon and beyond, guaranteed.

***Masterclean ® would like to make clear, that the recommendation and report quoted in this article are not Masterclean’s ® words but those of Mrs. Greenaway of Exeter EX1.

Our thanks go to Mrs. Cafaro of Exeter in Devon for her kind recommendation of our services, and permission to use it on the homepage of our new website.

We appreciate it Mrs. Cafaro and look forward to seeing you again soon. Lets see if Mr. Smith chooses to copy this article like he did the last one, as you so kindly pointed out to us, thanks again Mrs. Cafaro you are obviously just as aware as we are as to the childish yet illegal theft of Masterclean ® website and blog content.

We can assure you Mrs Cafaro that all his plagiarism and copying has been noted, logged and saved for some time! And yes we do agree with you, he should not be allowed to get away with it, we are working on that Mrs. Cafaro, so check back from time to time.

Thanks again for your kind words.

Carpet Cleaning Devon And Exeter, To The Highest Standards Available, Guaranteed.

Hello to all and a quick update as to what has been going on recently behind the scenes.

We have been tremendously busy over the past 6 months or so since christmas, working long into the night on occasions. Our figures are incredible to date, beating all previous years, we will see what occurs during the latter half of the year as to how business is effected. But our extreme thanks goes out to everyone for their ongoing bookings and support, we really do appreciate it aswell as all your wonderful upholstery and carpet cleaning recommendations.

A few terrible disasters have been observed recently also, one in particular springs to mind. Two completely ruined silk rugs, damaged by some local cleaning company, they were in fact window cleaners who claimed to the customer that they clean many silk rugs on their travels.

Well if thats the case i guess we will be hearing from some more customers and insurance companies shortly. Please beware, rug cleaning in Devon or anywhere for that matter is a very specialised field of which many claim to be experts in, unfortunately on this occasion things went wrong, and there was nothing we could do for the customer apart from liase with her insurers.

Another awful mistake ended not quite so terribly, the client involved just had to deal with soaking wet carpets for 3 days. These proclaimed experts were carpet cleaning association members, so shame on them.

Irritating but after turbo dryers were put in place the situation was soon under control. We have recently seen videos on the internet of companies cleaning carpets, and all we can say is they are literally jet washing the carpet!!!

Far too much water, far too much heat, no matter how much suction they have. No matter how excellent they tell you they are and how appropriate they tell you their cleaning methods are, trust us, it’s total rubbish.

Why use a 10 foot plank to break an ants back!!! ( You know what i mean ?) of course you do. Have a little finesse for goodness sake, and treat customers furnishings and carpets with a little respect and care.

Why would we blast a carpet with over 500 psi of water pressure, and 90 degrees of heat and steam, when it doesnt require even half that to get it really clean. Why would we use 100 litres of water when we can do the same job with less than half that.

Quite simply we wouldn’t, because we know what we are doing and we know it is both unneccesary and damaging.

We must also take this opportunity to wish the family of Mrs. Pribergs of Exeter our deepest condolancies on her passing. A lovely and very talented Lady. She will be missed by all the staff. Especially Spencer who always called to clean her carpets.

On a more positive note, all Masterclean ® technicians have had their equipment updated for the 3rd time in 3 years! New machines and tools have been manufactured for Masterclean ® to bring you the very best in upholstery and carpet cleaning in Devon, Dorset and Somerset. Cleaner, Fresher, Drier carpets, we guarantee it.

That’s it for now, we will try to update again shortly.

Kindest Regards.

MASTERCLEAN ®

The most highly recommended upholstery and carpet cleaning in Exeter, Devon, Plymouth, Torbay, Somerset, Dorset and beyond, Guaranteed.

CLEANER, DRIER, FRESHER CARPET AND FURNISHINGS, GUARANTEED!

I would like to begin this blog entry by thanking all of our previous, present and new customers for their ongoing support to Masterclean®. I am eternally grateful for your loyalty to Masterclean®, for your continued bookings and year upon year backing in our efforts to bring you the best and most highly recommended carpet, rug, upholstery and curtain cleaning service available, knowing we continuously grow busier despite recession every year.

Previous readers of these pages will be aware of the ongoing ludicrous situation the above named individual continues to create. All new readers of these pages should refer to past articles especially the article directly prior to this one, in order to gain an understanding of the content of this posting.

I have previously explained the position on our understanding of carpet cleaning associations and trading standard schemes for all to see and understandably this honest insider view has ruffled the feathers of a few, namely the above mentioned.

As the managing director of Masterclean® I have, during recent times, frequently been informed of the behaviour of M. Smith (Proprietor of Martins Cleaning Service Exeter) by members of my staff, including the creators of our numerous websites especially the website “owned” as company property belonging to Masterclean® covering amongst others, Devon and Exeter districts.

It is blatantly obvious to me and everyone else that this individual over a long period of time, has become totally obsessed with cherry picking and reproducing files, text and marketing ideas from Masterclean®’s websites and regularly adding them to his own in order to gain commercial advantage from us as a company. However, having been involved with and grown such a successful and exceptional business as Masterclean® for a period of 30 years, has taught me to always be numerous steps ahead of the game. The first step being the realisation that success does not come from riding on the backs of others. The second being, be original in thought, i.e. do not steal marketing ideas from other business competitors.

At the turn of 2010, having been made aware of M. Smith’s continuous avaricious actions, I set about a plan to expose him for his true worth. His constant daily cherry picking at Masterclean®’s websites proves to me his illegal intent is to obtain (lay claim to) in any way possible Masterclean®’s website marketing content, in order to not only damage Masterclean® but also to confuse Devon consumers in an attempt to further his one man band enterprise at our expense, including that of our employees and registered trademark. He does so at his peril, risking prosecution and embarrassing himself, damaging only his own trade by sending customers flocking to us in their droves. Giving me so many reasons years ago to sack him is the one thing I can thank him for.

To expose M. Smith for the copycat he truly is, I created bait for him to bite at. The bait came in the form of Masterclean®’s association with certain business individuals and companies of high repute, I knew would make his toes curl in envy to read on the pages of Masterclean®’s sites and was sure he would wish to emulate.

Our association with Exeter City Football Club is an association Masterclean® are extremely proud of and there will always be a long standing mutual promotional relationship between ourselves and the club for many years to come. This association involves a scheme called the “Red and White Card” and the sponsorship between many of Devon’s reputable and highly successful businesses, plus supporting the club at grass roots level, noting the Red and White Card distribution membership support throughout the county is restricted to one of a type businesses. Exeter City Football Club is also a business owned and run by its thousands of supporters. This progress is a wonderful achievement and Masterclean® regard everybody at the club and the club itself, including all members of the Red and White Card scheme and other businesses involved, friends of Masterclean® working together to promote Exeter’s amazing football club, and rightly so.

Within hours of our initial association with the club being completed, being the cherry picker he is, M. Smith was on the phone to the club demanding inclusion into the scheme. I however, pre-empted his inevitable approach by informing the club of our problems with him and his inclusion was refused thwarting yet another attempt to upset myself and everybody involved within the Masterclean® ranks who deal with the Red and White Card scheme. Thanks to the integrity of Exeter City Football Club and the good will that exists within our relationship, he has not been permitted to pursue his self interest demands.

A few months down the line he then began illegitimately and illegally advertising membership and discounts via the Red and White Card without permission making a mockery of Exeter City Football Club’s scheme and his exclusion from it. Exeter City Football Club demanded he remove all reference to their scheme from his site but this request has been ignored by him creating his own Red and White Card, attempting to jeopardise Exeter City Football Club’s promotional efforts with his fictitious association to it. I would add that no matter what M. Smith attempts in future to sabotage Masterclean®’s relationship with Exeter City Football Club, I will never withdraw Masterclean®’s sponsorship and support. Exeter City Football Club have afforded Masterclean® the utmost respect and integrity which is much appreciated.

The next carrot I dangled for M. Smith was a possible association with the Lealta Benefits Card, an organisation I knew anyone could find online and easily apply for. I thought this would appeal to him being there are many household names like Masterclean® attached to this scheme. With no business advantage to ourselves, I calculated there was no risk to Masterclean® to entice M. Smith to once again copy a Masterclean® marketing strategy, having no significant effect were he to bite the bait and steal it from Masterclean®’s website.

As predicted M. Smith within days of Masterclean®’s association with Lealta appearing on our websites had sought membership and published so on his own site. At this point I would confirm I have now cancelled all dealings with the Lealta Benefits Card which was only negotiated for the purpose of proving to unsuspecting Devon consumers the kind of individual they would be dealing with if they contacted him, noting in addition to the plagiarism already described he has now decided to steal our price beater logo which has appeared on our websites for over 5 years. M. Smith is further guilty of copying whole swathes of script from our website advertising for inclusion in his website. Obviously prepared to steal anything he feels will be of benefit to him.

A far more serious development is M. Smith’s criminal decision to infringe Masterclean®’s Registered Trademark by including within his web page intitled “Meet The Team” he claims his staff have “Mastered The Art Of Clean” and that his organisation is a “Master Of Clean” in yet another pathetic effort to pass himself off to consumers either as a Masterclean® associate or even as Masterclean® itself. Apparently M. Smith knows nothing whatsoever about the sanctity of Trademarks and I would inform him that the Masterclean® Trademark had to be earned and certainly he could never qualify. I would also inform him the illegal use of the Masterclean® Trademark is a criminal offence subject to prosecution. This infringement will not be tolerated and legal action will follow should it not be removed from his web pages immediately.

Knowing “Masterclean®’s Registered Trademark is the Intellectual Property of my company, and that any infringement is a criminal offence subject to the claim of “Passing Off” which in turn means taking advantage of, M. Smith should acquaint himself with the 1994 Trademark Act, particularly the following sections covering Infringement Of Trademarks!!! Noting the function of a trademark is to act as a badge of origin for the goods and services being sold under the mark. To be Registered as a Trademark, there are various requirements that a sign must fulfill before it is allowed to be Registered. For example, a trademark must be capable of distinguishing. Once registered, a Trademark gives the owner a negative right. This means it allows its owner to stop other people using the mark in such a way that would amount to infringement of the mark. Infringement is strictly defined. There are three main types of infringement defined in the 1994 Trademark Act and I quote:-

Section 10 (1) A person infringes a Registered Trademark if he uses in the course of a trade a sign which is identical with the Trademark in relation to the goods and services which are identical with those for which it is Registered.

Section 10 (2) A person infringes a Registered Trademark if he uses in the course of trade a sign where because:

(a) the sign in identical with the Trademark and is used in relation to goods and services similar to those for which the Trademark is Registered, or,

(b) the sign is “similar” to the Trademark and is used in relation to goods and services identical with or similar to those goods for which the Trademark is Registered, and there exists a likelihood of confusion on the part of the public which includes the likelihood of association with the Trademark.

Section 10 (3) A person infringes a Registered Trademark if he uses in the course of trade a sign which is identical with or similar to the Trademark and is used in relation to goods and services which are “not” similar to those for which the Trademark is Registered, where the Trademark has a reputation in the United Kingdom and the use of the sign being without due course takes unfair advantage or is detrimental to the distinctive character or repute of the Trademark.
In summing up, every variation is covered.

Masterclean® have a wide and excellent reputation throughout large sections of the United Kingdom and anyone such as M. Smith lacking similar expertise, knowledge, craftsmenship or standards, have no rights whatsoever to “pass themselves off” as us, pretending via the use of our name, to be associated with Masterclean® as a company. Taking unfair advantage in order to profit from our endeavours, by using our name (variant or otherwise), is without doubt detrimental to the distinctive character and repute of Masterclean®’s Registered Trademark and such actions are unacceptable as are the theft of text or any other detail included in our websites or marketing literature as mentioned here.

This supposed professional carpet and upholstery cleaning specialist boasts membership of the NCCA (National Carpet Cleaners Association) whose motto is “Service With Integrity”. I would like M. Smith to explain where the integrity in his actions and attitude are, considering his criminal and outlandish attempts to undermine my company and confuse the public. I am certain the NCCA would be very interested and dismayed to hear of his adopted conduct. Whilst contemplating the above, perhaps he could further put his mind to the question to be asked by many, are his the actions of an honest, honorable individual perported to be the managing director of a reputable, trustworthy business? The answer is NO!! Moreover, the fact is that M. Smith has transferred so much of Masterclean®’s advertising content from our websites to his, we are expecting him shortly to commence helping himself to Masterclean®’s many thousands of genuine recommendations simply as a top up when there is nothing left for him to steal.

I believe The Devon Trading Standards “Buy With Confidence” scheme to be a worthy project if only properly and rigorously policed. Their mission and purpose is to promote the highest standards in the county of Devon, by which their members must undertake at all times to operate their businesses in a legal, honest and fair manner. They would also I am sure, be very concerned to be informed of the misuse of their own logo and efforts to provide Devon consumers a safe and honest place to purchase. M. Smith’s attitude most certainly does not equal the phrase “Buy With Confidence”. M. Smith’s actions towards Masterclean® are nothing but illegal, dishonest, and to be quite frank unbusinesslike and deserving of contempt, and are likely to become a severe embarrassment to him, staining the reputation of the organisations he claims to be a member of ruining their reputations along with the well intentioned “Buy With Confidence” Devon Trading Standards scheme.

I make reference and stand by all of Masterclean®’s previous postings regarding M. Smith and others, promising to continually expose wrong doing and dishonesty within my industry, whether to Masterclean® or otherwise for as long as we continue trading. We as a company are regularly called upon to inspect and rectify many serious disasters, poor workmanship and terrible customer service including dishonesty, all of which will be reported in detail as always when they happen.

In the meantime, thank you once again for making Masterclean® Devon’s best and most highly recommended carpet, rug, upholstery and curtain cleaning specialists and we look forward to being of service to you wherever and whenever required.

Copies of this document will be forwarded to Devon Trading Standards, The Devon Trading Standards “Buy With Confidence” Scheme, The National Carpet Cleaners Association and Exeter City Football Club.

Regards from all at Masterclean®

The best and most highly recommended carpet and upholstery cleaning devon.

Hello again to all followers of this blog, and we apologise for not adding any content for a while. We have been so busy it has just been impossible to create the time to write our thoughts down for you.

As always, we aim to bring you what we consider important consumer news, our mission is to protect you the consumer from poor workmanship, lack of experience and false claims which appear to be commom place on the internet these days.

We tell you how it really is, the truth and nothing but. Unfortunately this upsets some people along the way, but as Exeter and Devon’s most highly recomended upholstery and carpet cleaning company, a company you have decided to keep in business for 30 years we will continue to expose these characters whether they like it or not!

From our stand point, this situation has become intolerable, and from the feedback we get from clients they seem to be very switched on to the plagiarism being carried out on a daily basis by these self proclaimed professionals. They can be found boasting membership of guilds and associations, trade bodies and the like, that in reality mean very little to the unsuspecting consumer. However as long as we can save one more customer from a bad experience, we will continue to bring you the truth.

Much has happened over the summer months, including the launch of our new Carpet Cleaning Devon website, we hope you find this useful.

We also notice the same old suspects trying to pedal their cheaper option carpet and upholstery cleaning. One of these being in Exeter now promoting a new truck mount carpet cleaning system, nothing new about this, lets hope they know how to use it properly! If they think a truck mount qualifies them to refer to themselves as the best carpet cleaning available in Devon then they are totally delusional.

‘They’, we will refer to them only as, ‘Mar***s Cleaning Services of Exeter find it necessary to constantly steal the wording from our websites and business literature, sometimes within hours we find offers and wording from our site appear on their site. Sometimes complete sentences, paragraphs of text and even video footage has been stolen from our sites in a pathetic attempt to gain some work.

However, we know our customers are far too intelligent to fall for this rubbish, and each time we see their duplicate content and plagiarism,
we know they are one step closer to being banned from search engines and a little closer to a passing off order for blatently trying to confuse the public.

They seem to be incapable of marketing their own business, finding it necessary to constantly try and copy our succesful business model,
( a really big compliment to us, in a way, we suppose, so thanks! )

Although their tactics can be easily seen through by prospective clients and the legal profession alike. They continue with this stratergy, it is obvious why! Jelousy and lack of businness experience. Unfortunately for them, they don’t do any of it very well, they have 25 years of catching up to do!

They continue to blatently tell readers of their website out and out lies, they most certainly have not been established since 1999 and they are certainly not the best carpet cleaning service in Devon.

In fact the proprietor was still working for MASTERCLEAN ® at that point, before he was ‘let go’ because of poor workmanship and endless, intolerable customer complaints.

We also have been made aware that this self proclaimed professional has released a video of his carpet cleaning efforts!

Now we really wanted to leave a direct link here to the said video ( which may have vanished by the time you read this ) no need to ask why!, to allow you to see the chaos and judge for yourselves, unfortunately our managing director thought it inapropriate as unreliable links on our pages may get broken over time.

However should you find this video online, please do not think that all carpet cleaning companies conduct themselves this way.

There are many other dedicated, hard working professional carpet cleaning companies in the south west and south east, doing a great job, so don’t be put off by this video, just choose your carpet and upholstery cleaning professional wisely.

Before viewing please re-title the video in your mind, ‘ HOW TO THOROUGHLY SOAK AN 8 YEAR OLD DOMESTIC CARPET ‘ If the said carpet had been wool, they would have been in real trouble! Truckmount or no truckmount!

We regard this video as yet another pathetic ploy to peddle their cheaper option services for free on the web. Please be careful.

We know from past experience it will only be a matter of time before ‘they’ copy something else from our websites or literature, unfortunatley for them, there are some things ‘they’ will never be able to copy, our cleaning systems, fabulous staff members, thousands of recommendations from real life customers, unrivaled extensive knowledge of our business and territories gained over 3 decades of paid for marketing, unsurpassed hands on specialist experience within our very specialist field, (we don’t clean windows or dust offices), a huge customer base and excellent reputation, across south west and south east england, and a collaboration with some of the most well known and reputable local businesses in the area, to name just a few!

However we wish them luck in their endevours, if they continue trying to compare themselves to Masterclean ®, they are going to need plenty of it!

We find his actions quite amusing and look forward to their next installment!

We have had some alarming reports from a few of their unhappy customers over the years.

The other suspect, based in Kingsbridge, has been seen recently to be promoting his business as the best carpet cleaning Devon has to offer, ex window cleaners who have recently changed their business name completely, confusing if nothing else.

Nothing wrong with changing your business name, but why on earth change a name if its recognised all around Devon as the best carpet cleaning Devon has to offer? We find it ridiculous, so goodness knows how the public must feel!

Use these cheap copy cat cleaners at your peril, they bare no resemblance whatsoever to the service Masterclean ® provide. As usual they try their best to mimmick what we do providing very poor results and a service that falls short of the excellent standards we set.

Please remember low priceing should never be the deciding factor in choosing a carpet and upholstery cleaning company, if they are charging a very low price, be cautious. If you want a high-quality level of service, you must and should expect to pay for it.

With some of the prices we hear of, passed on to us from conversations with clients put off by these low prices, who have booked with us, no wonder they have to offer goodness knows how many other services along side their carpet and upholstery cleaning to make a living, they will clean your office, windows, garden, patio, gutters, floor tiles and goodness knows what else, if they didn’t they would be out of business, and fast.

We specialise in cleaning your carpets and soft furnishings ONLY, and have done for the past 30 years and more. There is not another company with more hands on cleaning experience of carpets and soft furninshings available, we guarantee it.

We have to thank everyone again for their continued repeat custom, and glowing reports and recommendations. We appreciate them all so very much.

Mrs. Pribergs of Exeter Devon insisted on me forwarding her comments to Dianne in our head office only yesterday,

Dianne and your office staff really are exceptional, excellent at their jobs. They are very kind to customers who don’t quite understand how your excellent systems are put to such great effect, extremely knowlegeable and correct in everything they do, a real credit to MASTERCLEAN ®, I am 90 years old, so I know what customer service used to be like, real customer service is something I have not experienced for a long, long time, not until my good friends Mr. and Mrs. Mundy in Exeter recommended me to your superb company, thank you for all your efforts and help.

We thank Mrs Pribergs for her comments, they gave us all a tremondous lift on Friday afternoon, we were all dog tired from the amount of work completed by the end of the day.

And it’s work we wish to talk about as always on this blog. When we say work, carpet and upholstery cleaning and providing the best carpet and upholstery cleaning service in Exeter, Devon, Somerset And Dorset has become more of an addiction over the past 30 years or so!.

After all, it’s what we do, all day and every day to the highest standard possible.

We just don’t know where all the work comes from, don’t get us wrong we really appreciate every single job you book with us no matter how large or small, but my goodness it has been so very busy.

Of course customers in the know and all you avid internet browsers will know, there are many inferior carpet and upholstery cleaning companies available to choose from in Exeter Devon and beyond, so called ‘experts’, constantly trying to put a spanner in the works, to no effect we might add, with their false outlandish claims and down right lies, cheap and nasty websites designed to make a fast buck and prices that are so low they are not only astonishing but wreak of desperation.

It is worth remembering the old saying, ‘You Get What You Pay For’

Or remembering the common law of business,

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.

It is unwise to pay too much, but it is also unwise to pay too little.

When you pay too much, you lose a little money, that is all.

When you pay too little, you sometimes lose everything because the thing you bought is incapable of doing the thing you bought it to do.

The common law of business balance prohibits paying a little and getting a lot…

It can’t be done.

If you deal with the lowest bidder it is well to add something for the risk you run.

And if you do that you will have enough to pay for something better.”

John Ruskin, 1819 – 1900 Wrote it.

And We Endorse It!

Maybe as a company we attract a different kind of client? we have always believed our customers are intelligent enough to make the correct choice by themselves, so many of you choose MASTERCLEAN ® already, usually because of our reputation and relationship with the consumer and the way we present ourselves to them, more often than not, through recommendation!

We have been in this business for 30 years and know it and our territories inside out, we realise we are more expensive than some others, but our clients realise they are paying for something better, something a bit special that nobody else offers.

That something can be explained in many ways including many paragraphs of explanation, but all that really needs to be said is every thing we do is aimed at keeping our existing clients happy and gaining their recommendation to create new clients, that is our quality seal of approval, our rubber stamp if you like. This is quite simple to say, but to keep your word and carry this work ethic out over 30 years and more is the hardest thing in the world to do.

We have perfected it but still work extremely hard, harder than any of our clients or so called ‘competitors’ realise to keep our standards higher. Higher than our clients expect and out of reach for the other self proclaimed ‘experts’.

Our unique, special rubber stamp of approval is summed up by one word and a small ® registered trademark symbol, MASTERCLEAN ® , please read on to find out why……..

Our Trademarks are descriptive and laudatory of the services we provide, as a general rule, these types of Trademarks are not entitled to be registered unless they have previously developed a “secondary-meaning” in our market place, meaning that over a long period of time Masterclean ® has developed national public recognition with consumers as a particular source of excellence in upholstery and carpet cleaning services.

We rigourously regulate ourselves, and our Trademarks are under constant scrutiny from the general public, many thousands of whom are our customers. If we were not as good as we say we are, it would have been impossible to obtain and maintain our Masterclean ® Trademark. It takes an incredible amount of time, money and effort to gain the ® Registered Trademark symbol this way.

Masterclean ® means exactly what the name suggests!

You will find many who try to copy what we do, the words we use, and the way we do things, falling short of the very high standards we have set, this is normal in business, however, as a Masterclean ® customer you can be assured you have made the right choice and a very wise choice.

We recommend you keep this in mind when choosing a company to clean your valued furnishings in Exeter Devon and beyond.

Our kindest regards to all, and once again thank you for keeping us so busy.

You may find the following links relevent and an interesting read!

Carpet Cleaning Associations

A Word Of Warning Devon Trading Standards ‘Buy With Confidence Scheme!’

A Word Of Warning Continued! Devon Trading Standards ‘Buy With Confidence Scheme!’

Choosing The Right Carpet Cleaner

Misleading Information Or Just A Lie

The Best Clean You Have Ever Seen Or It’s Free!

We recently noticed this ( The Title Of This Article ) as a cleaning companies guarantee to it’s customers in The Somerset area.

We suppose at first glance it looks very good, certainly looks good on the website. And at first glance the unsuspecting consumer could be fooled by it.

But please be cautious about this particular kind of guarantee. The person in question is not really offering you anything, it’s just words. After all you are getting your carpets or upholstery cleaned for that purpose! So they should be cleaner and fresher , they should feel softer, otherwise why clean them if you cannot at least promise your customer this.

What’s more if the the owner operated cleaning firm cannot, at least, promise you that then they should not be in this business and the clean should be free!

We don’t think this kind of guarantee is worth the paper or website it is written on.

When contemplating upholstery and carpet cleaning in Somerset seek out a company with a registered trademark within its field for a 100 % guarantee of the companies expertise.

Try to find as many carpet cleaning recommendations as possible from the firm in question and do not be bamboosled or fooled by videos and cheap talk you may find on the internet and believe us there is plenty of that going on at present.

There seems to be an awful lot of “self proclaimed” experts, with way too much time on their hands, on the internet right now, so please be very careful, it is all too easy to “walk the walk” but you will only find out just how good the guarantee they offer is when the you know what hits the fan!

The best and most honest advise we can offer if you need carpet and upholstery cleaned is this, and we have said this many times before, carpet and upholstery cleaning IS NOT ROCKET SCIENCE, and should not be made to “sound” that difficult. Yes it can be phsically difficult depending on your constitution and yes there are certain rules that must be folowed in order to avoid disaster!

But now we see certain unscrupulous companies in your area are taking advantage of the internet to peddle their services cheaply. Experience is the key. Over the years and through training many technicians to do what we do so well, we have discovered some individuals have a natural flair, others, no matter how hard you push them do not have what it takes to become a dedicated upholstery and carpet cleaner, it really is not as easy as some believe, stamina is just one quality you need, and there are many others required if you wish to call yourself a Master Cleaner!

The first thing you need is customers, happy customers, and it’s these that are so difficult to get..why? because it costs alot of money to get them, that is where the internet comes in, now, these previoulsey hardly heard of cleaners have a way to promote themselves for nothing. Many of them have very, very little in the field experience but have all day long to sit at home and learn how to become an internet marketeer!

It costs them nothing to promote themselves via blogs and u tube, videos and articles. Unfortunately for them we know the truth, we know exactly how long they have been trading, we know how good or bad a job they do. It’s our business to know.

We keep our friends close and any potential competitors, know matter how small the set up is even closer, that is one of the reasons we have been so succesful in this business for so many years.

If you are seeking a guarantee, because an unscrupulous carpet cleaning marketeer makes you believe you must have one or else! then choose a company that is truly highly experienced in what they do. They should have a trademark that describes the services they offer, and the standards they work to, They should have thousands of delighted clients with recommendations to back up what they say throughout many counties of the Uk.

Finally, it should be realised that the owner of such a highly regarded mark would NEVER mislead a consumer, their trademark is awarded to them through rigourous use in the public domain, and without the thousands of happy customers the mark would not be able to exist.

We know of only one that has fulfilled that criterea for over 27 years and continues to do so.

Yes that’s right……MASTERCLEAN ® of Exeter.

The most highly recommended upholstery and carpet cleaning available…Guaranteed.

How many times does this subject raise its ugly head, we’ll tell you how often!! Every time a carpet cleaner thinks it will influence a customer into choosing them. We believe the customer to be intelligent enough to know if they are dealing with a reputable company or not.

We see a report from a local owner operator in Somerset trying to make the public believe that booking an appointment over the phone without seeing the job first is like getting a prescription from a doctor without him seeing you first.

Well that is just ridiculous, we hear it time and time again though, as the owner operator believes it gives him some advantage? What this might be, we have no idea!

In 27 years of trading we have only on rare occasions gone to inspect the job before we do it, why? because our cleaners come fully prepared for all situations. Jobs are not priced on how dirty they are, they are priced either on a set price or per square meter etc.

The only jobs that require vetting before hand are commercial jobs, mainly because of building layout, interference with the workings of the business in question etc.

Masterclean ® and many other firms who offer carpet cleaning in Somerset and carpet cleaning In Devon or Dorset operate in the same manner, and have done so for 2 decades and more.

When needing to choose a reputable carpet cleaning professional in Somerset, Devon or Dorset please remember the following passage…..

Do not be fooled by large glossy ads promising the best clean ever or it’s free. These do not necessarily guarantee a
great job. Similarly, professing membership of carpet and fabric cleaning associations, does not mean you always
receive excellent service or proficiency. In fact, some of the worst carpet and fabric cleaning blunders we see in
the field today are committed by members of these associations, who should know better. This is why
Masterclean® choose not to be involved with such organisations.

If you find it difficult to obtain advice and quotation over the telephone for the articles you require cleaning, and your
contact appears negative or unprofessional, then the company you are considering employing could be just that, so
make another choice.

A good cleaning company, irrespective of the job required, should be able to give you a firm price over the
telephone. Personal inspection of the articles requiring cleaning is not necessary in order to quote. Upholstery,
carpets and curtains should always be quoted from set prices (furniture ‘per seat’, carpets & curtains ‘per square
metre’).

The exception to this rule being large commercial premises, needing inspection in order to make an accurate
assessment of exactly what is required.

Expert carpet and upholstery cleaners always arrive fully equipped to cover every circumstance and eventuality,
despite condition or level of soiling.

The phone price quoted should be the price paid, subject to specialist treatments if required, i.e. specialist stain
removal and/or carpet and fabric protection etc., all prices should be quoted inclusive of VAT.

Without doubt, the best cleaning method possible for most fibres and fabrics is ‘water extraction cleaning’,
although dry cleaning has its place for certain water sensitive carpets and materials, low moisture and very low
moisture cleaning such as the Masterclean® DRY system can also be useful in many situations. Every cleaning
operative should be fully equipped for either circumstance, possessing knowledge, expertise and skill, to apply the
correct cleaning method for the job in hand.

Whether truck mounted or portable machines it doesn’t really matter. It is how the cleaning operative uses the tools
and cleaning solutions at his disposal, plus his knowledge, experience, and effort, that results in a good job.
Gimmicky cleaning methods, of which there are many!, promising the world, are exaggerated. They deliver very
little and invariably result in disappointment.

From a customer’s immediate point of contact, they should quickly become aware, the organisation they are
speaking with are professional, knowing their business. Noting that the most expensive quotation does not
necessarily produce the best results, neither does the cheapest.

In summing up it must be said, choosing a proficient carpet and fabric cleaning company to trust with your
furnishings, from the thousands of advertisers available, (one you would be pleased to recall again and again), is
not a simple task. If it looks too good to be true, it probably is! and we can only wish you good luck. In order to take
luck from the equation call Masterclean® now! The UK’s Leading Carpet, Upholstery & Curtain Cleaning Company.

The cheapest…is not always the best!
“It is unwise to pay too much, but it is worse to pay too little.
When you pay too much, all you lose is a little money – that is all.
When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the
thing it was bought to do.
The common law of business prohibits paying a little, and getting a lot – it can’t be done.
If you deal with the lowest bidder it is well to add something for the risk you run, and if you do that, you will have
enough to pay for something better”.
John Ruskin(1819-1900)wrote it, we endorse it.

If & when you are seeking a Professional Carpet & Upholstery Cleaning Company, firstly find out if they
specialise in just this field. Masterclean® do not clean gutters, driveways, wooden floors, tiled floors, floor tile
grout, roofs, cars, drains, hard floors, patio’s and we certainly don’t clean windows. You have to ask yourself why
these so called carpet & upholstery cleaning specialists need to offer these unrelated services. The answer being, they just are not busy enough from carpet and upholstery cleaning alone, and again you must ask yourself, why? We only clean your carpets, upholstery and soft furnishings, it is what we do, all day, every day, to the highest possible standard, and have done so for the past 20 years and more. Please bear this in mind when you require the best possible service and care for your home’s carpets and furnishings!

Masterclean® is a registered trademark, Copyright © all rights reserved.

I spoke with our man carpet cleaning in Somerset today, he had been sent to a small place called Cleeve in Somerset.

Upon arrival he inspected some oriental rugs that needed to be cleaned, one persian and the others origin was unclear. They had both been treated with with an anti moth treatment, we cannot mention any brand names.

Considering the carpets they were layed on had a terrible moth problem they had remarkably been left totally unharmed.

However as stated before the rest of the room had become a breeding ground, not to mention a feast for the moths. Large pieces of the carpets under the rugs had been affected and large areas around the edge of the rooms.

The lady who owned the rugs asked if we could kill the moths, not as simple as it sounds, not when the problem is so advanced already. Unfortunately the cleaner had to advise carpet replacement as there is no point throwing good money after bad. After all he cannot put back the carpet fibres that had been destroyed!

Any way the rugs have been removed for cleaning at our workshop in Exeter, whilst we have them the client will be replacing the affected carpets.

Cleaning Articles ( Rug Cleaning Somerset )

The answer to this is a resounding YES, of course they can, depending on the fibre and what method is used. There are a few dry clean systems available and lastly but by no means least, in fact probably the most important factor, WHO actually dry cleans them.

In fact only today, i see from a cleaners work sheet that he dry cleaned 2 of his jobs, and for specific reasons too.

The first job was a lady who called and didnt want any other system of carpet cleaning other than dry, in fact she insisted on it.

The second was a little old lady who coud not have damp carpets at all, because of the trip or slip hazard to her. She is in her 90’s and any kind of slip or fall could be fatal!

Some clients just don’t like the thought of any drying time, or large turbo dryers in their home, so seeking an alternative they go for our dry carpet cleaning system.

So there are alternatives to water extraction carpet cleaning in Devon they just have to be carried out in the correct manner.

The 2 clients concerned were extremely happy with the results and are already booked in for next year!

Masterclean ® The Best Upholstery & Carpet Cleaning In Devon & Beyond, Guaranteed!

Well it seems yet again certain parties are paying attention, maybe the website of the owner operator concerned in our previous article is keeping a close eye on everything we do!!!

Or the trust a trader scheme is doing a good job at keeping false claims to a minimum.

If you have read our previous post then you will realise that our prime goal is to protect the consumer whether they use our services or not, as Devon’s most highly recommended and best carpet and upholstery cleaning service we consider it our mission not to allow other carpet cleaners in this area and the other counties we cover mislead the public.

Unfortunately we cannot site every case, as there are just to many to mention, but the more blatent, dishonest occurences will find their way here for sure.

Any way, it turns out after only 1 day of this article being published that the website in question has changed his statement….How Strange!

The website in question now reads “Probably The Best Carpet Cleaning In Devon”, still a lie but not quite so direct, either he read our article or the trading standards have been in touch, maybe both.

As most of you can see by the action taken, the individual in question is trying to be clever, we think it’s just dishonest! and whats more we know the that avearge Devon consumer is just not that naive.

We are also aware that the individual concerned being fair to him, as we always try to be, is “probably” competent at his job, or at least we hope so, but has just bitten off more than he can chew by making such a bold statement.

However, he now complies with trading standards, and has the uneviable task of putting his money where his mouth is.

We already have and still do as always offer the most highly recommended upholstery and carpet cleaning in Devon And Beyond Or Your Money Back, Guaranteed!

Thank you for reading this blog,

Regards to all MASTERCLEAN ®

The Best Upholstery And Carpet Cleaning In Devon, Guaranteed!

Today we were informed by a staff member of a new website supposedly advertising the fact that they are the best carpet cleaning in Devon ( Yes thats right another one ).

Surprisingly though, after browsing to this “individuals” website we found a large trading standards, trust a trader logo, not too far away from the statement “the best carpet cleaning in Devon”

Of course we know this to be a lie. We are also very sure that the trust a trader scheme know nothing of the way their logo is being abused by this individual. Before making such claims when put beside a trading standards logo, you should be very sure that you can substantiate them, we know the owner operator cleaning contractor cannot.

Lets hope the trust a trader soon find out their logo is being abused by him and his claim!

It is a great shame that this should be the case though, don’t you think??

The trading standards logo is their to instill confidence in the consumer, to allow them to make a decision based on facts rather than fiction.

Unfortunately what we found on the website in question is fiction, what we also found which the general public may not know about, after hiring this man because of his trading standards approved status, is that it offers them little or no protection.

How do we know this?, we hear you ask. Well from experience for starters, most associations are the same whichever way you look at them.

But as proof of what we are trying to explain picture the following scenario……

You are looking to have your carpets cleaned, you have 3 companies in your mind but decide to go with the one that is trading standards approved and displays that logo saying they are approved. You do this because being associated with the trading standards instills confidence in you. Nothing wrong with that…Right?…..Wrong?

But would you make the same choice having read this…… and we quote…

“Buy With Confidence

A Word of Warning

The Buy With Confidence Scheme is concerned primarily with the customer service procedures of a business. It should not be considered an assurance of any other aspect of that organisation’s business. The inclusion of a business in the Scheme does not mean that the Trading Standards Service guarantees the quality of the goods or service provided nor can we accept any responsibility for any aspect of the work. We are also unable to guarantee the financial standing of members. The decision to use a particular business rests solely with the consumer.”

Now we have not made this passage up, it is from the Devon County Council website!

We realise the trust a trader organisation probably do not know about this misuse of their scheme, but we also realise that the un-suspecting Devon consumer should be armed with the correct facts before making their decision.

Regards To you All, we hope you are enjoying the hot weather.

If you want real peace of mind call MASTERCLEAN ®, because you won’t find better service and workmanship, we guaranteed it, or your money back, it’s that simple.

DEVONS BEST UPHOLSTERY AND CARPET CLEANING, GUARANTEED.

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