The Best Clean You Have Ever Seen, Or It’s Free!!! REALLY?
If you’ve been searching the internet for a carpet and upholstery cleaning professional you may, and probably have come across the following……
A large glossy looking advertisement or web page etc, with the following words…..
” THE BEST CARPET CLEANING YOU HAVE EVER SEEN OR IT’S FREE ”
or….
” THE MOST THOROUGH CLEANING YOU HAVE EVER SEEN OR IT’S FREE ”
or
“WARNING, DON’T CALL ANY OTHER CARPET CLEANER UNTIL YOU HAVE LISTENED TO THIS FREE 24 HOUR RECORDED MESSAGE, CALL NOW ON FREEPHONE ************”
Many of our clients ask us about this, purely because it seems to them as if every other cleaning company says the same thing.
The recorded message thing, is really just a very sad attempt at scaring the potential customer into using them and nobody else, infact if you can stand the boredom of listening to the complete message, you will be put off carpet and upholstery cleaning altogether, forever, as the message basically says don’t call anyone else but me because everyone else is under qualified and incapable of doing a good job. They are probably members of associations aswell, trying to create a false sense of security to their potential clients. It is of course, total and utter rubbish, and has no place in the carpet and upholstery cleaning world, as far as we are concerned.
Now if you want to know what we think of carpet and upholstery cleaning associations, have a look at the rest of our articles.
They either have this plastered across their websites, or their vehicles, their business literature, in fact anywhere they can find a large enough space.
In fact we get asked about this so often that it deserved a mention here. Now we can just tell our clients to look here, rather than spend 30 minutes explaining it again. We are far too busy cleaning carpets and upholstery to keep stopping to do this!!!
Purely and simply put, it is a marketing system for carpet and upholstery cleaners, why these individuals choose to become part of an ever increasing crowd we just cannot understand, in fact they are losing the one thing that would catapult their business and earning potential, individuality!!!
We are not here to give these people business advise, so we won’t, but for the potential consumer it can become very confusing. For example we can name at least 6 carpet cleaning companies in Devon alone that use this marketing ploy, nevermind the rest of the U.K, they all have different business names, they all cover the same territories and they all use the same marketing, so when you look at their adverts, apart from the name of the company you could easily confuse one for the other!!!
In our eyes and our clients eyes, thats just plain ridiculous, now of course someone is getting rich from this, yes you guessed it, the guy who put together the marketing system and plastered it all over the internet……not the cleaning companies that’s for sure, although they will all tell you how well they are doing, we would love to scrutinise their accounts!
There is so much we could say about these companies, mostly derogatory, and that would mean naming names, and so we will use our discretion as usual. They know who they are, so no need to elaborate. But needless to say, a message from the wise and the most highly recommended upholstery and carpet cleaning service in Devon and beyond…….Rome wasn’t built in a day.
If you want an outstanding business, create your own identity, copying others or using a copy cat system does not work in the long run, your clients will be suspicious of you and you will be wasting much time and effort.
Our customers come back to us time and time again because we have our own very individual identity and unique working systems, it took years of hard work to create it, we offer unbeatable service and workmanship and we never let our standards slip, in fact we guarantee everything we do.
So if you do see those words ” THE BEST CLEAN EVER OR IT’S FREE “, think twice before jumping in head first and hiring them, they may have very little in the field experience, in fact they may have none at all, yes it is true, we have seen it with our own eyes. They are simply trying to copy a marketing system that worked for a few others at some point to get rich quick. Well sorry but there ain’t no free lunch in this game.
The best clean ever or it’s free??? as far as we are concerned, that goes without, saying (in big black capital letters, underlined on a bright yellow or pink flyer ), it should be free if it’s not the best clean ever, shouldn’t it???
Even Anthea Turner would agree!
Cleaning Articles from Masterclean ® Devon’s Best Carpet And Upholstery Cleaning Company.
